Author Details

Jenkison, Nandi, Faculty of Management, University of Pretoria’s Gordon Institute of Business Science, Johannesburg, South Africa

Vol 55, No 1 (2024) - Original Research
Big data analytics effect on competitive performance: Mediating role of business model innovation
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South African Journal of Business Management | ISSN: 2078-5585 (PRINT) | ISSN: 2078-5976 (ONLINE)