Author Details

Terblanche, N. S., Department of Business Management, Stellenbosch University, South Africa

  • Vol 44, No 4 (2013) - Original Research
    Building long-term marketing relationships: New perspectives on B2B financial services
    Abstract  PDF
  • Vol 44, No 4 (2013) - Original Research
    HIV/Aids fear appeal advertisements directed at different market segments: Some considerations for corporate sponsors and NPO’s
    Abstract  PDF