Terblanche, N. S., Department of Business Management, Stellenbosch University, South Africa
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Vol 44, No 4 (2013) - Original Research
Building long-term marketing relationships: New perspectives on B2B financial services
Abstract PDF -
Vol 44, No 4 (2013) - Original Research
HIV/Aids fear appeal advertisements directed at different market segments: Some considerations for corporate sponsors and NPO’s
Abstract PDF