Mingione, M., Department of Management and Law, University of Rome, Tor Vergata, Rome, Italy
-
Vol 48, No 1 (2017) - Original Research
The effect of vertical brand extensions on consumer-brand relationships in South Africa
Abstract PDF
Get specific, domain-collection newsletters detailing the latest CPD courses, scholarly research and call-for-papers in your field.
SubscribeSouth African Journal of Business Management | ISSN: 2078-5585 (PRINT) | ISSN: 2078-5976 (ONLINE)