Coman, K. R., Department of Business Administration, Rhodes University, South Africa
-
Vol 20, No 3 (1989) - Original Research
The use of prescribed services marketing strategies by South African advertising agencies
Abstract PDF
Get specific, domain-collection newsletters detailing the latest CPD courses, scholarly research and call-for-papers in your field.
SubscribeSouth African Journal of Business Management | ISSN: 2078-5585 (PRINT) | ISSN: 2078-5976 (ONLINE)