Chen, K., School of Management, Harbin Institute of Technology, Heilongjiang province, South Africa
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Vol 46, No 1 (2015) - Original Research
Research on brand extension feedback effects based on customer equity
Abstract PDF
Author Details
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Reg No: 2002/002017/07
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All articles published in this journal are licensed under the Creative Commons Attribution 4.0 International (CC BY 4.0) license, unless otherwise stated.
Website design & content: ©2024 AOSIS (Pty) Ltd. All rights reserved. No unauthorised duplication allowed.
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