Author Details

Dludla, Gail M., Wits Business School, University of the Witwatersrand, South Africa

Vol 49, No 1 (2018) - Original Research
Does brand orientation lead to brand loyalty among senior and top management in a South African business-to-business organisation?
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South African Journal of Business Management | ISSN: 2078-5585 (PRINT) | ISSN: 2078-5976 (ONLINE)