Author Details

Human, G., School of Management Studies, University of Cape Town, South Africa

  • Vol 48, No 2 (2017) - Original Research
    Are consumers’ quality perceptions influenced by brand familiarity, brand exposure and brand knowledge? Results from a wine tasting experiment
    Abstract  PDF
  • Vol 41, No 4 (2010) - Original Research
    Relationship and innovation orientation in a business-to-business context
    Abstract  PDF