Author Details

Human, G., School of Management Studies, University of Cape Town, South Africa

Vol 48, No 2 (2017) - Original Research
Are consumers’ quality perceptions influenced by brand familiarity, brand exposure and brand knowledge? Results from a wine tasting experiment
Abstract PDF
Vol 41, No 4 (2010) - Original Research
Relationship and innovation orientation in a business-to-business context
Abstract PDF

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