Author Details

Botha, Elsamari, University of Stellenbosch Business School, Stellenbosch University, Bellville, Cape Town, South Africa

Vol 51, No 1 (2020) - Original Research
Conveniently healthy: The impact of health endorsements on brand trust, brand loyalty and brand equity in Fast Moving Consumer Goods convenience versus shopping goods
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South African Journal of Business Management | ISSN: 2078-5585 (PRINT) | ISSN: 2078-5976 (ONLINE)