Priilaid, D., School of Management Studies, University of Cape Town, South Africa
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Vol 48, No 2 (2017) - Original Research
Are consumers’ quality perceptions influenced by brand familiarity, brand exposure and brand knowledge? Results from a wine tasting experiment
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Vol 44, No 3 (2013) - Original Research
Flies in amber: Capturing brand equity-effects in South African rosé wines
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Vol 43, No 1 (2012) - Original Research
The hedonic valuation of South African wine brands
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Vol 41, No 3 (2010) - Original Research
Symbolic and functional brand effects in the hedonic assessment of South African wines
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Vol 40, No 4 (2009) - Original Research
Follow the leader: How expert ratings mediate consumer assessments of hedonic quality
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