Orphen, Christopher, University of Cape Town, South Africa
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Vol 5, No 3 (1974) - Original Research
The Measurement of Advertising Effectiveness
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Reg No: 2002/002017/07
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All articles published in this journal are licensed under the Creative Commons Attribution 4.0 International (CC BY 4.0) license, unless otherwise stated.
Website design & content: ©2024 AOSIS (Pty) Ltd. All rights reserved. No unauthorised duplication allowed.
By continuing to use this website, you agree to our Privacy Policy, Terms of Use and Security Policy.
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