Author Details

Schlechter, C., Department of Business Management, University of Stellenbosch, South Africa

Vol 42, No 1 (2011) - Original Research
Consumers’ perceived risks associated with purchasing on a branded web site: The mediating effect of brand knowledge
Abstract PDF

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South African Journal of Business Management | ISSN: 2078-5585 (PRINT) | ISSN: 2078-5976 (ONLINE)