Author Details

Malabie, Bobby A., Graduate School of Business, University of the Witwatersrand, South Africa

Vol 28, No 2 (1997) - Original Research
Use of psychographics in consumer market segmentation: The South African experience
Abstract PDF

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South African Journal of Business Management | ISSN: 2078-5585 (PRINT) | ISSN: 2078-5976 (ONLINE)