Author Details

Potgieter, Adele, Department of Marketing Management, Faculty of Business and Economic Sciences, Nelson Mandela University, George, South Africa

Vol 56, No 1 (2025) - Original Research
My heritage matters: Building a strong brand, awareness and image
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South African Journal of Business Management | ISSN: 2078-5585 (PRINT) | ISSN: 2078-5976 (ONLINE)