Original Research

Perceptions of affirmative action: An empirical study

Trevor Amos, Richard Scott, J. William, Judith Scott
South African Journal of Business Management | Vol 27, No 3 | a808 | DOI: https://doi.org/10.4102/sajbm.v27i3.808 | © 2018 Trevor Amos, Richard Scott, J. William, Judith Scott | This work is licensed under CC Attribution 4.0
Submitted: 15 October 2018 | Published: 30 September 1996

About the author(s)

Trevor Amos, Department of Management, Rhodes University, South Africa
Richard Scott, Department of Management, Rhodes University, South Africa
J. William, Department of Management, Rhodes University, South Africa
Judith Scott, Department of Marketing, Metropolitan State College, United States

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Abstract

Private and public South African employers have instituted affirmative action policies meant to provide employment opportunities to Black South Africans. A body of literature suggests that because of affirmative action policies Black hopes have been raised while Whites view such policies as having a negative impact on their opportunities. However, no extant literature details an empirical investigation of these suggestions. Therefore, this study focusses on the affirmative action perceptions held by 350 South African university commerce students.

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