Use of psychographics in consumer market segmentation: The South African experience

Jacqui Spence; Russell Abratt; Bobby A. Malabie

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Crossref Citations

1. Market segmentation in Russian subsidiaries of FMCG MNEs
Ian Wilson, Maria Mukhina
Marketing Intelligence & Planning vol: 30 issue: 1 first page: 53 year: 2012
doi: 10.1108/02634501211193912

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South African Journal of Business Management | ISSN: 2078-5585 (PRINT) | ISSN: 2078-5976 (ONLINE)