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3. Physicians’ loyalty to branded medicines in low-middle-income countries: A structural equation modeling
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5. Does the country of origin has impact on prescribing behaviour of general practitioners?
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6. Does brand equity play a role on doctors prescribing behavior in emerging markets?
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7. Launching a new brand in the multi-brand portfolio: real world observational study evaluating mediating role of detailing priority and detailing time on physicians’ prescription behavior
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8. Effect of pharmaceutical companies’ corporate reputation on drug prescribing intents in Romania
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