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Crossref Citations

1. Unlocking the persuasive power of virtual influencer on brand trust and purchase intention: a parallel mediation of source credibility
Papaporn Chaihanchanchai, Saravudh Anantachart, Nalinnipa Ruangthanakorn
Journal of Marketing Communications  vol: 32  issue: 1  first page: 17  year: 2026  
doi: 10.1080/13527266.2023.2301390