Towards effective advertising regulation: A comparison of UK, Australian and South African schemes

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1. The Imaginary Intrasexual Competition: Advertisements Featuring Provocative Female Models Trigger Women to Engage in Indirect Aggression
Sylvie Borau, Jean-François Bonnefon
Journal of Business Ethics vol: 157 issue: 1 first page: 45 year: 2019
doi: 10.1007/s10551-017-3643-y

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South African Journal of Business Management | ISSN: 2078-5585 (PRINT) | ISSN: 2078-5976 (ONLINE)