The role of culture in the determination of a standardized or localized marketing strategy

C. H. Van Heerden; C. Barter

For full functionality, including active links, we recommend downloading the PDF. Certain interactive features may not operate within the embedded viewer.
Download this PDF file

Crossref Citations

1. The state of international management research in South African management journals
Adolf J. Vögel
Acta Commercii vol: 15 issue: 1 year: 2015
doi: 10.4102/ac.v15i1.262

2. Using Fuzzy Logic to Analyze Marketing Data: The Impact of Socio-psychological Variables on the National Identity of Jordanians
Saeb Farhan Al Ganideh, Mohammad Aljanaideh
Transnational Corporations Review vol: 5 issue: 2 first page: 104 year: 2013
doi: 10.1080/19186444.2013.11668682

3. Localising the packaging of foreign food brands: a case of Muslim consumers in Pakistan
Huda Khan, Richard Lee, Larry Lockshin
Journal of Product & Brand Management vol: 24 issue: 4 first page: 386 year: 2015
doi: 10.1108/JPBM-08-2014-0694

African Online Scientific Information Systems (Pty) Ltd t/a AOSIS
Reg No: 2002/002017/07
International Tel: +27 21 975 2602
5 Hafele Street, Durbanville, Cape Town, 7550, South Africa
publishing(AT)aosis.co.za replace (AT) with @

All articles published in this journal are licensed under the Creative Commons Attribution 4.0 International (CC BY 4.0) license, unless otherwise stated.
Website design & content: ©2026 AOSIS (Pty) Ltd. All rights reserved. No unauthorised duplication allowed.
By continuing to use this website, you agree to our Privacy Policy, Terms of Use and Security Policy.

________

Subscribe to our newsletter

Get specific, domain-collection newsletters detailing the latest CPD courses, scholarly research and call-for-papers in your field.

South African Journal of Business Management | ISSN: 2078-5585 (PRINT) | ISSN: 2078-5976 (ONLINE)