The drivers influencing the relationship between sales representatives and customers and the impact this relationship has on sales volume within Coca-Cola’s Western Cape region

F. J. Herbst; C. L. Forrest

Crossref Citations

1. Salesperson Customer Orientation as an Antecedent to Customer Loyalty: An Exploratory Study
Neha Bhardwaj, Anupama Vohra
SSRN Electronic Journal year: 2015
doi: 10.2139/ssrn.2567662

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South African Journal of Business Management | ISSN: 2078-5585 (PRINT) | ISSN: 2078-5976 (ONLINE)