Original Research
Relationship between ethical and Islamic banking systems and its business management implications
Submitted: 10 October 2018 | Published: 31 March 2009
About the author(s)
T. A. Saidi, South African Environmental Observation Network, South AfricaFull Text:
PDF (114KB)Abstract
The paper also examines three business management implications of its findings. One implication is that proper name selection is an important aspect of successful branding and marketing of products or services; and the second is that we are in the age of committed consumption whereby principles, ethics and image are issues of importance in people’s choice of brands. The third implication is that market niching business strategies could bring success if properly designed and executed.
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