Original Research

Short-term thinking, long-term costs: How managerial myopia undermines green innovation

Mingkun Zhou, Simin Yang, Xuhua Qiu, Yun Zeng, Kunjie Zhu
South African Journal of Business Management | Vol 57, No 1 | a5337 | DOI: https://doi.org/10.4102/sajbm.v57i1.5337 | © 2026 Mingkun Zhou, Simin Yang, Xuhua Qiu, Yun Zeng, Kunjie Zhu | This work is licensed under CC Attribution 4.0
Submitted: 17 April 2025 | Published: 13 February 2026

About the author(s)

Mingkun Zhou, Centre for Innovation and Entrepreneurship, Faculty of Arts, Law and Social Sciences, University of Bristol, Bristol, United Kingdom
Simin Yang, Business School, China University of Political Science and Law, Beijing, China
Xuhua Qiu, Institutes of Science and Development, Chinese Academy of Sciences, Beijing, China; and University of Chinese Academy of Sciences, Beijing, China
Yun Zeng, Business School, The University of Queensland, Brisbane, Australia
Kunjie Zhu, Institutes of Science and Development, Chinese Academy of Sciences, Beijing, China; and University of Chinese Academy of Sciences, Beijing, China; and Department of Mathematics, City University of Hong Kong, Hong Kong, China

Abstract

Purpose: This study investigates the impact of managerial myopia on green innovation in Chinese listed companies from 2001 to 2021, focusing on how short-termism undermines sustainable innovation at both firm and industry levels.
Design/methodology/approach: Utilising Management Discussion and Analysis (MD&A) textual analysis and corporate patent data, we employ high-dimensional fixed-effects and robustness tests to assess the relationship between managerial myopia and green innovation. Heterogeneity analysis and mediation models explore variations across firm types and mediating mechanisms, including R&D investment, digital transformation and environmental, social and governance (ESG) management.
Findings/results: Results confirm that managerial myopia significantly inhibits green innovation, with stronger effects in non-state-owned enterprises (non-SOEs), non-heavy polluting firms and non-CEO-duality firms. At the industry level, managerial myopia indirectly suppresses green innovation through reduced R&D investment, limited digital transformation and weaker ESG management, as validated by mediation analysis.
Practical implications: The findings offer policymakers and corporate leaders’ insights into aligning managerial incentives with long-term environmental and economic goals. Encouraging sustainable focus in non-SOEs and enhancing R&D and ESG practices could mitigate the adverse effects of short-termism on green innovation.
Originality/value: This research integrates MD&A textual analysis with patent-based metrics to provide a novel perspective on managerial myopia’s impact on green innovation in an emerging market context. It elucidates nuanced mechanisms – R&D, digital transformation and ESG management – through which short-termism disrupts sustainability, contributing to the literature on corporate governance and environmental innovation.


Keywords

managerial myopia; green innovation; digital transformation; ESG management; R&D investment

JEL Codes

G41: Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making in Financial Markets; O30: General; O31: Innovation and Invention: Processes and Incentives; O35: Social Innovation; O38: Government Policy

Sustainable Development Goal

Goal 9: Industry, innovation and infrastructure

Metrics

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