For full functionality, including active links, we recommend downloading the PDF. Certain interactive features may not operate within the embedded viewer.
Download this PDF file

 

Crossref Citations

1. Women in business in Africa: (Re)claiming our agency
Anita Bosch, Lize Booysen
South African Journal of Business Management  vol: 52  issue: 1  year: 2021  
doi: 10.4102/sajbm.v52i1.2972

2. Neuromarketing and the Marketing Mix: An Integrative Review and Future Research Agenda Using the TMC Approach
Sanchita Bansal, Priya Nangia, Bernadett Koles
International Journal of Consumer Studies  vol: 49  issue: 3  year: 2025  
doi: 10.1111/ijcs.70072