Original Research

CEO’s childhood poverty experience and corporate greenwashing: Evidence from China

Rong Xu, Bei Lyu
South African Journal of Business Management | Vol 56, No 1 | a4920 | DOI: https://doi.org/10.4102/sajbm.v56i1.4920 | © 2025 Rong Xu, Bei Lyu | This work is licensed under CC Attribution 4.0
Submitted: 22 September 2024 | Published: 23 September 2025

About the author(s)

Rong Xu, Urban and Happiness Research Institute, Institute of Urban Development and Strategy, Hangzhou City University, Hangzhou, China; and, School of Public Affairs, Zhejiang University, Hangzhou, China
Bei Lyu, School of Economics and Management, Huaibei Normal University, Huaibei, China; and, International Chinese College, Panyapiwat Institute of Management, Nonthaburi, China

Abstract

Purpose: This study aims to elucidate the effect of chief executive officers’ (CEO) early-life poverty experiences on corporate greenwashing and the underlying channel mechanisms and seeks to explore the moderating effects of various factors.
Design/methodology/approach: Data were collected from Chinese A-share listed companies from 2012 to 2022. Quantitative analyses and regression models were applied to achieve the purpose.
Findings/results: We found that (1) CEO poverty experiences significantly suppress corporate greenwashing. (2) CEO poverty experience inhibits corporate greenwashing by improving information transparency and reducing agency costs. (3) CEO power, CEO green experience and CEO individualism significantly moderate the impact of the two.
Practical implications: When assessing CEOs’ potential impact on greenwashing, it is crucial to consider their early-life poverty experiences. It is recommended that information transparency be improved and agency costs be mitigated. Furthermore, the moderating effect of CEO power, CEO green experience and CEO individualism should be considered.
Originality/value: Our findings not only reveal the effect of CEOs’ poverty experience on corporate greenwashing and the underlying channel mechanisms but also find that their relationship can be moderated by CEO power, CEO green experience and CEO individualism.


Keywords

CEOs’ poverty experience; greenwashing; information transparency; agency costs; CEO individualism.

JEL Codes

G34: Mergers • Acquisitions • Restructuring • Corporate Governance; H32: Firm; M13: New Firms • Startups

Sustainable Development Goal

Goal 12: Responsible consumption and production

Metrics

Total abstract views: 1058
Total article views: 2780

 

Crossref Citations

1. A NARRATIVE REVIEW OF CORPORATE GOVERNANCE OVERSIGHT AND THE RISE OF GREENWASHING IN ENVIRONMENTAL REPORTING
Mai Farhana Mior Badrul Munir, Azrul Abdullah, Marjan Mohd Noor
Advanced International Journal of Business Entrepreneurship and SMEs  first page: 36  year: 2025  
doi: 10.35631/AIJBES.726003