In the lap of luxury: Consumer conversation concerning online advertisements of luxury brands

M. Reyneke

Crossref Citations

1. A means to an end: Using political satire to go viral
Elsamari Botha
Public Relations Review vol: 40 issue: 2 first page: 363 year: 2014
doi: 10.1016/j.pubrev.2013.11.023

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South African Journal of Business Management | ISSN: 2078-5585 (PRINT) | ISSN: 2078-5976 (ONLINE)