For full functionality, including active links, we recommend downloading the PDF. Certain interactive features may not operate within the embedded viewer.
Download this PDF file

 

Crossref Citations

1. Digital Emotional Bonds: How Virtual Anchor Characteristics Drive User Purchase Intention in Livestreaming E-commerce
Yiwei Zhao, Wonjun Chung
SAGE Open  vol: 15  issue: 2  year: 2025  
doi: 10.1177/21582440251342981

2. Brand Experience and Brand Attachment: The Moderating Effect of Customer Value Co-Creation in Quick Service Restaurants in Bayelsa State
Ekankumo Banabo
British Journal of Marketing Studies  vol: 13  issue: 6  first page: 39  year: 2025  
doi: 10.37745/bjms.2013/vol13n63961

3. Storytelling on social media: forging the path to tourism destination branding
Thanh-Binh Phung, Doan Viet Phuong Nguyen, Vo Phuong Thao Tran
Cogent Business & Management  vol: 12  issue: 1  year: 2025  
doi: 10.1080/23311975.2025.2482016