Are consumers’ quality perceptions influenced by brand familiarity, brand exposure and brand knowledge? Results from a wine tasting experiment

D. Priilaid; G. Human; K. Pitcher; T. Smith; C. Varkel

Crossref Citations

1. Role of Extrinsic Cues in the Formation of Quality Perceptions
Anam Javeed, Mohammed Aljuaid, Zoya Khan, Zahid Mahmood, Duaa Shahid
Frontiers in Psychology vol: 13 year: 2022
doi: 10.3389/fpsyg.2022.913836

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