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Original Research
Does service innovation matter? An empirical study on market orientation and supply chain performance
Submitted: 15 March 2018 | Published: 31 March 2017
About the author(s)
T-Y. D.J. Cheng, Graduate School, Department of Business Administration, National Central University,, TaiwanC-H. V. Chen, Graduate School, Department of Business Administration, National Central University, Taiwan
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The objective of this study was to explore how firm service innovation mediates market orientation and business performance. This paper begins with a literature review indicating the themes from which we developed our conceptual framework. Structural equation modeling based on a cross-section (n = 260) of 5 years of supply chain business data (2009–2013) in Greater China was conducted. We concluded that firm market orientation and service innovation exert significantly positive effects on business performance. In addition, the results supported our model that market orientation is mediated by the effect of service innovation on business performance. Market orientation and service innovation had a stronger combined effect on business performance than market orientation alone did. This paper provides implications for how firms can be more effectively synergized amid challenges and gain a competitive advantage in the global supply chain.
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Crossref Citations
1. Market orientation and technological orientation in business services: The moderating role of organizational culture and human resources on performance
Krzysztof Borodako, Jadwiga Berbeka, Michał Rudnicki, Mariusz Łapczyński, Mariusz Kuziak, Krzysztof Kapera, Qaiser Abbas
PLOS ONE vol: 17 issue: 6 first page: e0270737 year: 2022
doi: 10.1371/journal.pone.0270737