Original Research

The image of training and development consultancy in South Africa

F. E. Botha, J. H. Owens
South African Journal of Business Management | Vol 16, No 4 | a1091 | DOI: https://doi.org/10.4102/sajbm.v16i4.1091 | © 2018 F. E. Botha, J. H. Owens | This work is licensed under CC Attribution 4.0
Submitted: 23 October 2018 | Published: 31 December 1985

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F. E. Botha, Graduate School of Business Administration, University of the Witwatersrand, South Africa
J. H. Owens, Graduate School of Business Administration, University of the Witwatersrand, South Africa

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Abstract

The objective of this research was to establish the current image of training and development consultancy in South Africa in relation to the ideal as perceived by their clients. In view of the critical shortage of high-level manpower it was considered important to establish whether this service sector is effectively assisting organizations in developing their management to the required skill levels. Based on a survey of the literature on previous image studies, the research methodology combined the measurement of image by using a structured questionnaire with unstructured, subjective comment to arrive at a conclusion. The Repertory Grid technique was used to generate constructs for the semantic differential scale used in the questionnaire. This questionnaire was administered to training/personnel officials of a sample of manufacturing companies in the PWV area The responses to the questionnaire were analysed by means of basic descriptive statistics, factor analysis and t tests. Certain image dimensions were highlighted, and the results showed that numerous discrepancies existed between the image of training and development consultants and the perceived ideal. It was concluded that in order to effectively assist in alleviating the shortage of high-level manpower, training and development consultants should strive towards improving their analysis of problems, the correct identification of training needs and the customization of the training programmes to match specific South African corporate and cultural needs.

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