Original Research

Effective safety propaganda: A study in South African industry

J. Fisher, R. Parry
South African Journal of Business Management | Vol 16, No 2 | a1079 | DOI: https://doi.org/10.4102/sajbm.v16i2.1079 | © 2018 Copyright Status: Not provided. Contact Holding Institution to verify copyright status. Rights Holder: University of Stellenbosch
Submitted: 23 October 2018 | Published: 30 June 1985

About the author(s)

J. Fisher, Division of Industrial Psychology, School of Psychology, University of the Witwatersrand, South Africa
R. Parry, Division of Industrial Psychology, School of Psychology, University of the Witwatersrand, South Africa

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Abstract

In this study a safety propaganda programme was designed, introduced, monitored, and analysed in the context of ongoing industrial activity. Pre-experimental investigations revealed areas of unsafe activity which were then subjected to the experimental safety propaganda material. Results showed that in a number of workshops studied the propaganda had a positive effect in terms of a reduction in the number of unsafe incidents. Ancillary findings showed wide differences in the formal and informal attitudes expressed by both managerial and supervisory grades towards simple safety situations. It is suggested that such inconsistency is unlikely to be conducive to a stable behavioural commitment to safety procedures.

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