Original Research
Pre-purchase information search and consumer satisfaction: Replication and extension
South African Journal of Business Management | Vol 17, No 4 | a1061 |
DOI: https://doi.org/10.4102/sajbm.v17i4.1061
| © 2018 D. Rousseau
| This work is licensed under CC Attribution 4.0
Submitted: 23 October 2018 | Published: 31 December 1986
Submitted: 23 October 2018 | Published: 31 December 1986
About the author(s)
D. Rousseau, Department of Industrial and Organizational Psychology, University of Port Elizabeth, South AfricaFull Text:
PDF (748KB)Abstract
In this paper the author examines consumer satisfaction with major household appliances and its determining factors. Hypotheses relating to pre-purchase information search and product satisfaction as well as previous satisfactory store experiences and subsequent repurchase behaviour are proposed and empirically tested using data from 55 consumers who patronized a large eastern Cape hypermarket. Results imply that product satisfaction is more related to market place variables than actual search behaviour. Repeat shopping intentions are associated with previous shopping experiences at the particular store which also contributes to product satisfaction. Marketing implications and future research directions are briefly discussed.
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