Original Research
The deregulation of professional services: A marketing challenge
South African Journal of Business Management | Vol 17, No 2 | a1038 |
DOI: https://doi.org/10.4102/sajbm.v17i2.1038
| © 2018 Helene Brice, B. Phillips
| This work is licensed under CC Attribution 4.0
Submitted: 22 October 2018 | Published: 30 June 1986
Submitted: 22 October 2018 | Published: 30 June 1986
About the author(s)
Hélène Brice, Department of Business Science, University of Cape Town, South AfricaB. Phillips, Department of Business Science, University of Cape Town, South Africa
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PDF (1MB)Abstract
Professional services are undergoing a process of self-examination in respect of deregulation of certain areas of conduct. This has been the response to competitive pressures on the professional services, and to developments in other countries. As a result, the marketing area has been put to the fore in the various professions. The authors seek to provide a conceptual framework within which the practitioner in professional service can consider the trend towards a marketing orientation, and propose some profitable directions for action and further research.
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