Original Research

Die rol van persoonlikheidsfaktore by die aankoop van 'n motorvoertuig

P. L.S. Ackermann, P. J. Du Plessis
South African Journal of Business Management | Vol 18, No 4 | a1021 | DOI: https://doi.org/10.4102/sajbm.v18i4.1021 | © 2018 P. L.S. Ackermann, P. J. Du Plessis | This work is licensed under CC Attribution 4.0
Submitted: 22 October 2018 | Published: 31 December 1987

About the author(s)

P. L.S. Ackermann, Skool vir Bedryfsleiding, Universiteit van Suid-Afrika, South Africa
P. J. Du Plessis, Skool vir Bedryfsleiding, Universiteit van Suid-Afrika, South Africa

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Abstract

The objective of this study was to determine whether there is a relationship between the personality dimensions of consumers and the relative importance that they attach to evaluation criteria when buying a motor vehicle. The sample consisted of 181 white consumers mainly from metropolitan areas. The measuring instruments used in this study were a questionnaire relating to buyers of new and used cars, and the South African Personality Questionnaire. To establish the relationship between the relative importance consumers attach to evaluation criteria and their personality traits, Pearson's product moment correlation coefficient technique was used. Only 21 of the 325 correlations were significant at the 0,01 level.

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